We’re Londoners and at times, the fight against climate change can seem futile. Waste seems to be around every corner and you start to doubt whether anything is actually getting done.
Which is why it was a little surreal when we built a brand that was literally making a difference. For the first time we’re seeing what happens when recycling works, and we’ve made sure it’s working for us throughout every aspect of the business.
One of the best reasons to bikini is because it’s good for the planet. That’s why our swimwear is made with 78% ECONYL® regenerated nylon and 22% elastane.
So, the smooth bikini top hugging you was once a fishing net. And those cheeky bottoms were industrial plastic waste. These materials are turned into a luxurious Italian fabric, a process that saves countless barrels of crude oil and tonnes of unnecessary CO2 emissions.
A swimwear brand doesn’t stop at swimwear.
While the Amazon boxes pile up outside flats, rest easy knowing our packaging uses recycled or recyclable materials only. Each of our pieces is lined with a biodegradable hygiene sticker, our tags are recyclable card and, at the risk of sounding pretentious, each tag is hand tied using recycled twine.
Recycling is a cycle, from the earth and back to it. Every time you take a dip in one of our pieces, you’re just completing the circle.